What the History of Segmentation Reveals About Your Brand's Future.
A look at the evolution of consumer personas.
If you're still marketing to Millennials or Gen Z, it might be time to rethink your approach. Age and generational labels are the marketing crutches holding your brand back. Today, the most successful brands don't sell to generations, they sell to values.
Marketing segmentation has evolved alongside cultural shifts, from the industrial age to the digital age.
As culture changes, so to must brands. Brands must adapt to meet consumers where they are. Focusing on identities rather than outdated generational stereotypes.
Here's a look at how it's changed and what it means for brands today.
